I have already said many times that the person / person in any commercial Instagram account helps to raise the trust of the audience and, as a result, increase sales.
But, there are niches that are wholly and completely based on a personal / expert account can sell simply dozens of times more efficiently!
And this is practically the entire service sector!
But, it is not enough just to maintain a personal account! If you really want to sell a lot and at a high price, it is important to broadcast 3 types of content at once in posts and stories:
- Expert Content - Reveals you as an expert in your field!
- Lifestyle - will create a sense of personal acquaintance / friendship with you in the audience.
- Work content - will allow you to reveal your attitude to work / clients and show the inside of your business!
P.S. And the more harmoniously you can integrate all 3 types of content into your profile, the more and easier it will be to buy from you!